Given an upsurge in promotional activities, pricing is becoming an increasingly crucial factor for both retailers and manufacturers to consider in their go-to-market strategy. This webinar will help listeners understand what has been happening in KSA and UAE in the last couple of years when it comes to price and promotions—and the impact of those changes on the market. It also covers recommendations on what manufacturers and retailers can do to improve market performance and operating results.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
When it comes to measuring success in any industry, there’s no better indicator than sales. The music biz is no exception, as companies continue to worry about the sales cycles associated with specific music singles. When companies focus solely on sales, however, they may miss other opportunities—including the ability to build sales.
From Beck previewing his Morning Phase album for in-flight air travelers to hear via Gogo Inflight Internet before its formal release date to Bruce Springsteen streaming his recent Higher Hopes album more than a week before its release as a promotion for the TV show The Good Wife, there’s more to release dates than a specific date.
To everything there is a season, and the music industry is no different. From holiday hits to summer jams, music trends vary with the weather. And understanding such trends can be crucial to success for artists, retailers and labels. So is there a “perfect” time to release a new album?
Regardless of whether you rooted for the Seahawks or the Broncos, halftime probably offered something for both sides. The Internet is buzzing about Bruno Mars and the Red Hot Chili Peppers and their performances have had an effect on music sales and music streaming.
From a gripping show-starter by music’s power-couple Beyoncé and Jay Z, to the historic on-screen wedding (presided over by Queen Latifah and Madonna), this year’s 56th GRAMMY Awards found new ways to surprise, electrify and get its audience talking. In the few hours of performances and awards, music devotees were exposed to some of the best in the industry. But did the most consumed artists end up with the awards?
The GRAMMY Awards are the music industry’s biggest night—and last year, over 28 million viewers in the U.S. tuned into the 55th show. The show exposes a huge concentration of engaged listeners to some of the newest leaders in music—and can have a enormous impact on sales.
From toe-tapping hits to head-bobbing beats, music speaks to people’s souls. But ever-evolving technologies are changing music consumption—and in 2013, those entertainers who reimagined music within new and old formats reaped some of the biggest benefits.
Gone are the days of spending the holidays staring into the warm blaze of a crackling fireplace or gazing through the oven window to watch the sugar cookies rise. Today, we look elsewhere for our holiday entertainment.
Even if you’ve got your earmuffs on, you can probably still hear the holiday marketing blitz ramping up for the season. It’s Christmas time and the sights and sounds of the holidays are ringing across our screens and through our speakers.
In a digital world where the entire entertainment industry is scrambling to engage with fans, the music app is coming to the rescue. There’s no silver bullet or blueprint for guaranteed success in the app realm, which is why understanding how to use them effectively is so critical.
U.S. music fans actually favor brands that engage them through their favorite tunes, according to Nielsen’s Music 360 report. And brands are using music as a way to connect with their consumers now more than ever.
Even though technology is rapidly changing the way consumers listen to radio, traditional tune-in remains strong and vibrant. Tech advances like satellite stations and online streaming services have certainly gained the spotlight in recent years, but terrestrial radio continues to attract the biggest audience.
All music lovers have at least one album in their collection that they know all the words to, just like movie buffs have that one DVD that seems to spend more time in the player than it does in its case. While these titles aren’t always traditional cult classics, their followings have become cult-like over time.
At their core, musicians are entertainers. The same can be said for actors and actresses. And the underlying creative talents of these individuals can often lend themselves to successful projects outside the realms where they initially claimed their fame.
No matter how they create it, an artist’s persona is everything—and they convey it in everything they do. And in the music business, things can change pretty quickly, so when artists change their personas, consumption changes as well.
There’s no denying the emotional power of music, and music’s ability to move people at an emotional level makes it a great vehicle to inspire in ways that words alone can’t. And in that way, the pairing of music and social causes creates a perfect duet with the power to create a long-lasting moving emotional connection with listeners.
Outside of the traditional standards, today’s biggest artists are performing at live sporting events, revising their original songs to be more sports themed and helping launch seasons with their performances.
Music and movie scenes are as about compatible as peanut butter and jelly. Case in point: Titanic and Celine Dion’s “My Heart Will Go On,” or Whitney Houston’s “I Will Always Love You” and The Bodyguard – how could you possibly hear the song without thinking of the movie?
From apps that provide first dibs on a highly anticipated album to personalized videos on Vine, music fans are getting the VIP treatment these days, as artists, labels and brands alike are coming up with creative ways to engage and reward them.
52 percent of Canadian music listeners say they’d be completely lost without their music. And advertisers are taking a cue from Jay Z and “smarting up and opening the market up” by aligning with music on all platforms to give their brands a lift in the eyes (and ears) of consumers.
With the myriad ways for consumer to discover music—from hearing an infectious tune in a car ad to reading about a new band on a buddy’s blog—Nielsen found that consumers in Canada still rely on an old standby.
From live local newscasts via mobile to time-shifted season finales in the living room, the rising wave of streamed content continues to engage our eyes and ears. And digital music plays a big part of the swell, keeping our toes tapping and heads bobbing.